分類彙整:創業故事

七棵橡樹共同創辦人: 三樣東西教我的人生哲學

三樣東西教我的人生哲學
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我是七棵橡樹共同創辦人— Kuan

在接觸到七棵橡樹之前,我是一個不停在社會上搏鬥的上班族,從廣告公司、公關公司到精品、時尚產業品牌經理。這樣的工作每天都需要面對強大的競爭:公司內部的鬥爭、客戶間的談判拉扯、與時間的賽跑,為了生活、對品牌經營的熱情以及一些自我的虛榮心吧,讓我沒日沒夜加班,接收無數的應酬。

6年過去,我發現我的存款以及內心沒有因此而富有。因習慣性的加班及應酬,我沒有了健康的身體、美麗的肌膚;失去了朋友、失去了家人。在某一刻來到花蓮的太平洋海岸線,在巨浪拍打著鵝卵石的巨響時,驚醒了我---

現在我窮的只剩下自己。

於是我開始尋找,尋找內心底最真實的需求,先是一個人到了花蓮旅行,深深熱愛上大自然的偉大,進而遇到了七棵橡樹的創辦人。進入七棵橡樹的這2年,七棵橡樹教會我了三樣人生哲學:

真實的美麗——
今年33歲的我,過去的經歷一直與外表的展現脫離不了關係,於是我也迷惘過,我曾經大肆地購買衣服、化妝品及保養品,但屢試不爽的是....只要一旦我失去自信的當下,我便失去光彩.深刻的體驗,女人最重要的是自信、不隨波逐流、獨特的自我風格。人生哲學給30+ 的你,找到屬於自己的 Forever Chic 比購買更多的商品來的重要.

大地之母——
每一樣商品、每天我們的一個小舉動,如果我們花一秒鐘的心思,就是給大地最好的回饋.而由七棵橡樹的角色執行,我們選擇一個有別於當今時尚的潮流,我們銷售以永續角度來設計的衣服,衣服中所有的細節都是跟大地所借,因為我們相信大地即是孕育一切的母親.

人生信念——
“我的人生就是一種生活美學,我愛美的東西、更愛我的身體,我的人與生活環境都要是最美麗以及融入大自然的。” 這是丹麥美生貝樂創辦人跟我說的一句話,丹麥女人就是如此,冷酷中帶了一絲溫暖,他們不愛笑卻縱容優雅,最重要的是,他們永遠知道自己的信念是什麼,進而賦有毅力的執行它.

接下來的6月-7月我們將一一的為這三樣人生哲學進行報導,以及提供解決之道,我也還在學習,就讓我們一起,一步步的邁向最真實以及賦予信念的美麗人生吧!

七棵橡樹編輯:https://www.sevenoaks.me/pages/edit-preferred
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繼續閱讀 七棵橡樹共同創辦人: 三樣東西教我的人生哲學

丹麥居家美學 | 美生貝樂創辦人 – Isabella Smith

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市面上有大大小小,各式各樣的清潔用品,多以清潔效果和殺菌除螨為主打,但是多有使用過後的清潔用水,破壞自然生態的新聞傳出,不禁令人思考,在打掃居家環境、使我們過得更舒適與環境保護之間,能否找到一個平衡與區間?與大家分享一個創建環保清潔劑的小故事。
環保清潔劑品牌美生貝樂的創立者,伊莎貝拉·史密斯(Isabella Smith),是一家丹麥公司的藥劑師,其致力於創造和銷售,既能滿足消費者安全與打掃功能,又能保護環境自然進行生物降解的清潔產品。這一切都開始於一個任務,就是想要在一家以擁有美麗特別又兼具實用功能性,居家花園產品聞名的丹麥網路商店上,找到包裝精美、具有良好效果又環保的清潔用品。
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美生貝樂創辦人–
Isabella Smith

繼續閱讀 丹麥居家美學 | 美生貝樂創辦人 – Isabella Smith

擁有XYZ建築方塊,啟發孩子成為生活中的建築師

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喜歡樂高積木嗎?享受拼圖和自己親手做出一樣東西的感覺嗎?

現在有比樂高積木更大的手作玩具讓你玩創意,XYZ建築方塊,長126mm*126mm*3mm,每盒50片,每片44g,所有的方塊重量、尺寸與形狀皆一致,可耐重95公斤,承受一個以上的成人體重,結構非常穩定,越多的方塊連結在一起,整體結構就越穩定,就像真的在蓋房子一樣。

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XYZ築方塊,源自於三名倫敦大學工程與設計學院碩士生,Klayton PalmerCharlotte DownsChris Verbick的畢業論文,他們分別是材料科學家、工程師與設計師,各司其職,互相幫助,於2012年開始,從設計、包裝、生產、材料到通路商,銷售等等一手包辦,XYZ築方塊因此誕生。

繼續閱讀 擁有XYZ建築方塊,啟發孩子成為生活中的建築師

XYZ-Klayton Palmer (設計師專訪原稿)

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XYZ originated from my final year studies into wild play and gender biases in toys and games for children as part of my Masters degree at the University of London. Myself, Charlotte, Chris and James, my fellow university peers, decided to embark on the daunting journey of starting a design and engineering consultancy called ‘Cinter Design’. 

Alongside the core business of our consultancy we wanted to also produce our own products and develop our own projects so that not only would our company have actual assets but more importantly so we could learn first hand for the benefit of our clients, what is involved in taking a project all the way from conception through to a finished product available in a retail outlet.

As a group we chose my Masters project entitled at the time ‘Platform’ and approached the development of the project as we would for any client that had commissioned our consultancy services. Platform got the full treatment, from renaming, logo design, packaging, branding, materials and manufacturer research all the way through to fulfillment, website, crowdfunding, marketing etc. XYZ was born.

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What is currently on sale, is our first large manufacturing run of XYZ hence the Limited Edition title. To promote this product we travelled the UK to different events of which the most notable were:

> The Gadget Show Live; where we let the visiting public play with the product and provided giveaways to the TV show presenters.

> For the opening party of the world cup 2014 in Trafalgar square London; we made a phenomenal Brazil flag out of XYZ and helped generate some pre match fun and games.

> Did I say XYZ won an award from the Royal Academy of Engineering? No? Well it did and because of that XYZ has had prominent positioning on stage at several events over the past 2 years in several guises, i.e. as a table, plinth, lighting etc.

XYZ has an extremely bright future. The product is currently under a massive design overhaul and we have some amazing developments for the product with vastly improved versatility and the introduction of electronic technology also in the pipeline. With the support of the Royal Academy of Engineering we hope to bring new products to you by the end of the year.

Klayton Palmer

Founder, Cinter Design

Ohyo-Guy Jeremiah (設計師專訪原稿)

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Ohyo was borne out of necessity. I found myself at St Pancras station with no water fountain in sight, no bottle in my pocket, and no option but to buy a bottle of water. There are enough plastic bottles discarded every year to stretch round the world 1000 times!

I concluded that people are reluctant to carry re-usable bottles because they are too bulky. Ohyo is the handy, collapsible water bottle that’s easy to take anywhere. An extended Ohyo holds 500ml or 1000ml. When empty an Ohyo will squish down to fit in a pocket. Using (and re-using) an Ohyo avoids the need to buy environmentally-damaging bottled water. Users can now visit http://www.findafountain.org or download our free app to find drinking water sources near them.

Getting Started – Funding and a Mauling from the Dragons

Armed with a prototype bottle, a great story and a handful of initial sales, I ventured into BBC Dragon’s Den. Yes, I asked for a lot of money for a small percentage of the company – but that’s just part of the game isn’t it? My pitch was really quite good and in the two-second pause before the Dragons laid into me I thought everything was going well! 

“A LUDICROUS invention" Duncan Bannatyne as he hurled an Ohyo at me.

“I’d rather stick pins in my eyes" Theo Paphitis said.

For the sadistically inclined amongst you, here’s a link to the video. I left with no cash, some great PR and no regrets. With almost 700,000 bottles sold to date and the team’s equity intact, why would I?

 

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The Big Breakthroughs

From initial idea (in 2008) to prototype took two years before launching to great acclaim in 2010 at Prince Charles’ “Garden Party to Make a Difference” at Clarence House. More recently, I had the pleasure to be introduced to his father Prince Philip (husband of Queen Elizabeth II). In 2012, we struck a major deal to stock the bottles in Marks and Spencer as part of their Plan A Sustainability Campaign; a great example of how sustainable credentials can help to promote a product. The bottles are “carbon neutral" after just two uses! 

All of the bottles are designed and manufactured in my hometown of Sheffield, England. It’s not the cheapest option, but without local expertise we simply could not have overcome the design challenges to create such a high quality product. 

Guy Jeremiah

Founder, Ohyo

Designer-Victoria Eggs (專訪原稿)

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I studied at Birmingham Institute of Art & Design in 2005 and graduated with a BA in Fine Art, specialising in film and photography. I’ve always worked in creative industries, designing greetings cards and working in branding and communication previously. I have a passion for design and an equal passion and interest in the inner workings of business, so I was looking for something to combine my love of both.

I worked in Sydney, Australia for fashion label Ben Sherman and during my time there I spent many hours looking, thinking about and reworking iconic British images, and being so far away from home all things British were consistently on my radar. I realised how many wonderful British icons we have and how many of them I cherished and missed. The drawings and designs I worked on daily tugged on my heart strings, reminding me all the wonderful things from home that I loved.

When my time completed in Australia, back home I had the choice of finding a job or creating something from my passion and experience. I’d created so many designs that I loved and I wanted to bring them to life so Victoria Eggs the business was born.

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What were the biggest challenges for you along the way?

It’s important to me that Victoria Eggs is a truly British company with everything made in the UK and when I started 5 years ago it was more challenging than I imagined to get British manufacturers with the right quality at the right price. In the last 5 years thankfully this has changed as the number of suppliers has increased.

I absolutely adore the buzz of trade fairs and showcasing Victoria Eggs designs to new markets all around the world, but the logistics of getting products overseas all in one piece, the practicalities of setting up and the financial considerations are definitely a challenge. Despite this I love meeting new contacts and customers and trade shows are a great place for igniting my inspiration!

What are you most proud of?

I was hugely honoured to have been awarded with Alumni of the Year 2014 by Birmingham City University for achievements in Business and Enterprise.

I won ‘Gift of the Year’ 2012 for my ‘Made in the UK‘ range, this was early on in the business and it was a great confidence boost for me seeing that people loved my designs.

I always feel proud and it brings a smile to my face when I spot my designs on TV! The cast of ‘Made in Chelsea’ wore my aprons and showcased my tea towels on a Christmas special, and Dermot O’Leary chose to wear my ‘English Dinner’ apron on a cookery slot on ‘This Morning’ TV.

I love working with well-known brands creating bespoke designs and have worked closely with St Paul’s Cathedral, the UK’s NO 1 Fish and Chip Shop ‘The Bay’ and Twickenham Rugby Stadium amongst others.

What is your vision for the future?

My dream is to become a household name, to expand my brand and bring my fun and premium quality British designs to a wider audience!

Victoria Eggs

Designer

不簡單的馬鈴薯

英國政府攜手生物塑料製造商 Biome Bioplastics 以及環保印刷商 MCR Print,

展示如何用馬鈴薯澱粉製作一面英國國旗, 提倡環保印刷和永續製造的理念。

正常情況下,可以使用至少18-24個月,等到布面的結構慢慢變得比較薄弱
時,便可埋在土中自然降解,不會留下任何有害殘留物質。

請靜下心觀看這支神奇的影片:The Humble Potato 謙恭的馬鈴薯。