分類彙整:設計師專訪

【世界地球日專輯】好日子 agooday專訪

「過好日子,對地球好一點。」

好日子 agooday 是一個致力於減少生活中的塑膠用品的台灣品牌,創辦人是兩名年輕男女,以生活中一起床就碰到的第一個消耗塑膠——牙刷做為他們的出發點,推出環保與美兼具的竹牙刷,往後也推出了蠶絲牙線、pockeat。好日子致力於設計環境友善的家庭用品,用更友善環境的材質替代塑膠製品的使用。

本次七棵橡樹在參與地球日市集的同時,也很榮幸採訪到了好日子的共同創辦人高海琪小姐,以下為專訪內容:

Q1.請簡單介紹你們的品牌故事及理念

高海琪(以下簡稱高):其實一開始是我男朋友對這部分很有興趣,而我自己本身是從事服裝採購,在這個過程中,我自己也是覺得服裝一直換一直換而造成很多浪費,他也有一樣的想法。剛好我們有一起看一本書,叫做「塑膠,有毒的愛情故事」,然後他就想說要做一個挑戰,挑戰多久都不會用到塑膠,你猜他多久就破功了?五分鐘!因為他一起床就走進廁所拿起牙刷!人每天一起床碰到的第一個東西就是牙刷!那我們就想說,也許我們可以從這邊開始。但其實比牙刷再之前,他第一個碰到的塑膠是開關,之後才到廁所刷牙。不過開關比較長期使用,刷牙使用的牙刷才是消耗率較大的,所以我們才想到要從牙刷當作我們的起點,做一支除了不是塑膠之外,還是純天然的牙刷,然後就開始找材料。好處是我之前的工作就是負責產品面,所以任何產品相關的材料及做工就是我負責,那他就負責對外行銷的部分。之後我們就開始做募資,成果也是蠻超乎我們想像的!因為這是一個很小眾的東西。

塑膠,有毒的愛情故事
                          塑膠,有毒的愛情故事一書

 

Q2.為什麼以竹牙刷作為你們推廣環保的主要商品?

高:第一個因為我們有看那本書嘛,剛剛有說的,第二也覺得牙刷是消耗品,不像有些東西它雖然是塑膠,但是他可以一直被重複使用,就像這些籃子(物流箱)還有剛剛提到一起床碰到的第一個東西——開關,反倒更好,而牙刷其實用了就丟了,是一直會消耗的東西,另外一個是你一早碰到的塑膠消耗品就是牙刷,所以可以藉由這個開始提醒自己少用一點塑膠。

Q3.請問竹牙刷有什麼讓你們引以為傲的特點嗎?

高:有兩個,一個就是手把上的弧形,這是我們第二次改版,第一次是平的,第二個是牙刷上面的圖案,小孩子的是可愛的,大人的是台灣特有的十二種動物。為什麼這個弧形很特別呢?因為我自己其實蠻在意牙齒的,我們在做第一支牙刷的時候我剛好在做牙齒矯正,所以我就一直問醫師要用怎麼樣的牙刷刷牙會對牙齒比較好,醫師就說,通常我們都會這樣子(握式)拿牙刷,這樣子拿牙刷刷牙其實都會不自覺地刷得很用力,這樣反倒會傷害牙齒,那在日本的話是這樣子(筆式)拿,跟拿筆一樣,其實這樣子拿牙刷也可以刷乾淨牙齒,而且還不用太過於用力,刷毛的話選軟毛的會比較好,不會稍微用點力就傷害了牙齒。所以我就想,可以設計一個方便這樣子拿的握柄牙刷,可以讓大家用另外一種拿法刷牙,我也希望這支牙刷不只是環保,它也是真的有功能性的。那另外一個就是牙刷上的圖案,大人的牙刷上面的圖案每一支都不一樣,總共有十二種,也就是台灣十二種特有的動物,像這支上面的就是黑面琵鷺,還有石虎、台灣黑熊等等,都是我們自己繪製出來的。

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筆式與握式拿法
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大人的竹牙刷上有台灣十二種特有動物的插圖

 

Q4.請問你們認為竹牙刷在現在的市場上遇到的困難是什麼?

高:其實本來我們就沒有預期到會做成現在這個規模,我們也認為只要我們把關好品質,會願意購買的人就會一直回朔,主要是我們的刷毛豬鬃,它是天然的東西,也是一個很微妙的東西,一開始我們使用的豬鬃毛是很粗的,還要自己修剪就要花非常多時間,後來我們找到較細的豬鬃,刷起來也對牙齒較好,但費用就貴很多很多,這是一方面。另一方面是因為它是天然的製品,所以有時候會有些小細毛掉下來,我們就必須一直不斷跟消費者溝通及解釋,就因為它是天然的,所以不可能像化學塑膠製品那樣這麼固定及穩定。那我們其實有兩種刷毛,一個是豬鬃,一個是可再生尼龍,可再生尼龍就相對較穩定一些,而我們提供這兩種選擇給消費者,他們的接受度其實是比我們想像中還要高的,可能是在這個環保意識抬頭的現在,大家都會想要去嘗試環保的東西,為地球盡一份力,這些東西對他們來說也很新穎。

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可再生尼龍與豬鬃刷毛

 

Q5.請問你們對好日子在未來有什麼期許嗎?

高:其實以後我會想往設計環保商品的方向走,我希望我們的產品是美麗的東西,而不是只注重環保的區塊,是用設計、美的力量讓大家願意去改變,使用一次性塑膠的替代品,所以在以後我們推出更多商品時,我希望它們是設計商品,而特色是環保,以這樣正面的方式去吸引消費者做環保的選擇。

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圖片來源:好日子 agooday 

廣告

擁有XYZ建築方塊,啟發孩子成為生活中的建築師

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喜歡樂高積木嗎?享受拼圖和自己親手做出一樣東西的感覺嗎?

現在有比樂高積木更大的手作玩具讓你玩創意,XYZ建築方塊,長126mm*126mm*3mm,每盒50片,每片44g,所有的方塊重量、尺寸與形狀皆一致,可耐重95公斤,承受一個以上的成人體重,結構非常穩定,越多的方塊連結在一起,整體結構就越穩定,就像真的在蓋房子一樣。

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XYZ築方塊,源自於三名倫敦大學工程與設計學院碩士生,Klayton PalmerCharlotte DownsChris Verbick的畢業論文,他們分別是材料科學家、工程師與設計師,各司其職,互相幫助,於2012年開始,從設計、包裝、生產、材料到通路商,銷售等等一手包辦,XYZ築方塊因此誕生。

繼續閱讀 擁有XYZ建築方塊,啟發孩子成為生活中的建築師

XYZ-Klayton Palmer (設計師專訪原稿)

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XYZ originated from my final year studies into wild play and gender biases in toys and games for children as part of my Masters degree at the University of London. Myself, Charlotte, Chris and James, my fellow university peers, decided to embark on the daunting journey of starting a design and engineering consultancy called ‘Cinter Design’. 

Alongside the core business of our consultancy we wanted to also produce our own products and develop our own projects so that not only would our company have actual assets but more importantly so we could learn first hand for the benefit of our clients, what is involved in taking a project all the way from conception through to a finished product available in a retail outlet.

As a group we chose my Masters project entitled at the time ‘Platform’ and approached the development of the project as we would for any client that had commissioned our consultancy services. Platform got the full treatment, from renaming, logo design, packaging, branding, materials and manufacturer research all the way through to fulfillment, website, crowdfunding, marketing etc. XYZ was born.

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What is currently on sale, is our first large manufacturing run of XYZ hence the Limited Edition title. To promote this product we travelled the UK to different events of which the most notable were:

> The Gadget Show Live; where we let the visiting public play with the product and provided giveaways to the TV show presenters.

> For the opening party of the world cup 2014 in Trafalgar square London; we made a phenomenal Brazil flag out of XYZ and helped generate some pre match fun and games.

> Did I say XYZ won an award from the Royal Academy of Engineering? No? Well it did and because of that XYZ has had prominent positioning on stage at several events over the past 2 years in several guises, i.e. as a table, plinth, lighting etc.

XYZ has an extremely bright future. The product is currently under a massive design overhaul and we have some amazing developments for the product with vastly improved versatility and the introduction of electronic technology also in the pipeline. With the support of the Royal Academy of Engineering we hope to bring new products to you by the end of the year.

Klayton Palmer

Founder, Cinter Design

Ohyo-Guy Jeremiah (設計師專訪原稿)

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Ohyo was borne out of necessity. I found myself at St Pancras station with no water fountain in sight, no bottle in my pocket, and no option but to buy a bottle of water. There are enough plastic bottles discarded every year to stretch round the world 1000 times!

I concluded that people are reluctant to carry re-usable bottles because they are too bulky. Ohyo is the handy, collapsible water bottle that’s easy to take anywhere. An extended Ohyo holds 500ml or 1000ml. When empty an Ohyo will squish down to fit in a pocket. Using (and re-using) an Ohyo avoids the need to buy environmentally-damaging bottled water. Users can now visit http://www.findafountain.org or download our free app to find drinking water sources near them.

Getting Started – Funding and a Mauling from the Dragons

Armed with a prototype bottle, a great story and a handful of initial sales, I ventured into BBC Dragon’s Den. Yes, I asked for a lot of money for a small percentage of the company – but that’s just part of the game isn’t it? My pitch was really quite good and in the two-second pause before the Dragons laid into me I thought everything was going well! 

“A LUDICROUS invention" Duncan Bannatyne as he hurled an Ohyo at me.

“I’d rather stick pins in my eyes" Theo Paphitis said.

For the sadistically inclined amongst you, here’s a link to the video. I left with no cash, some great PR and no regrets. With almost 700,000 bottles sold to date and the team’s equity intact, why would I?

 

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The Big Breakthroughs

From initial idea (in 2008) to prototype took two years before launching to great acclaim in 2010 at Prince Charles’ “Garden Party to Make a Difference” at Clarence House. More recently, I had the pleasure to be introduced to his father Prince Philip (husband of Queen Elizabeth II). In 2012, we struck a major deal to stock the bottles in Marks and Spencer as part of their Plan A Sustainability Campaign; a great example of how sustainable credentials can help to promote a product. The bottles are “carbon neutral" after just two uses! 

All of the bottles are designed and manufactured in my hometown of Sheffield, England. It’s not the cheapest option, but without local expertise we simply could not have overcome the design challenges to create such a high quality product. 

Guy Jeremiah

Founder, Ohyo

Designer-Victoria Eggs (專訪原稿)

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I studied at Birmingham Institute of Art & Design in 2005 and graduated with a BA in Fine Art, specialising in film and photography. I’ve always worked in creative industries, designing greetings cards and working in branding and communication previously. I have a passion for design and an equal passion and interest in the inner workings of business, so I was looking for something to combine my love of both.

I worked in Sydney, Australia for fashion label Ben Sherman and during my time there I spent many hours looking, thinking about and reworking iconic British images, and being so far away from home all things British were consistently on my radar. I realised how many wonderful British icons we have and how many of them I cherished and missed. The drawings and designs I worked on daily tugged on my heart strings, reminding me all the wonderful things from home that I loved.

When my time completed in Australia, back home I had the choice of finding a job or creating something from my passion and experience. I’d created so many designs that I loved and I wanted to bring them to life so Victoria Eggs the business was born.

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What were the biggest challenges for you along the way?

It’s important to me that Victoria Eggs is a truly British company with everything made in the UK and when I started 5 years ago it was more challenging than I imagined to get British manufacturers with the right quality at the right price. In the last 5 years thankfully this has changed as the number of suppliers has increased.

I absolutely adore the buzz of trade fairs and showcasing Victoria Eggs designs to new markets all around the world, but the logistics of getting products overseas all in one piece, the practicalities of setting up and the financial considerations are definitely a challenge. Despite this I love meeting new contacts and customers and trade shows are a great place for igniting my inspiration!

What are you most proud of?

I was hugely honoured to have been awarded with Alumni of the Year 2014 by Birmingham City University for achievements in Business and Enterprise.

I won ‘Gift of the Year’ 2012 for my ‘Made in the UK‘ range, this was early on in the business and it was a great confidence boost for me seeing that people loved my designs.

I always feel proud and it brings a smile to my face when I spot my designs on TV! The cast of ‘Made in Chelsea’ wore my aprons and showcased my tea towels on a Christmas special, and Dermot O’Leary chose to wear my ‘English Dinner’ apron on a cookery slot on ‘This Morning’ TV.

I love working with well-known brands creating bespoke designs and have worked closely with St Paul’s Cathedral, the UK’s NO 1 Fish and Chip Shop ‘The Bay’ and Twickenham Rugby Stadium amongst others.

What is your vision for the future?

My dream is to become a household name, to expand my brand and bring my fun and premium quality British designs to a wider audience!

Victoria Eggs

Designer